About Us

About SW China

ShineWing, one of the earliest and longest-standing professional service organizations in China, can be traced back since the establishment of CITIC Accounting Firm in 1981; it has seven years of experience in joint ventures with large international accounting firms. After more than 40 years of development, ShineWing has achieved centralization, integration and internationalization. It has become a comprehensive professional service organization with brand influence and international service capability in China. In 2024, ShineWing generated over USD 564 million in revenue. As of the end of December 2024, the firm has a total of 30 offices in mainland China with a staff of 9,384, including 403 partners.

About SW International

SW is a fast-expanding professional services network of experts in key locations around the world. As the only extensive international network with deep roots in Asia Pacific, we are the gateway between one of the world's largest economies and the rest of the globe. With our experience in navigating intricate local markets, we thrive on creating transnational growth opportunities for both our clients and our people. As a professional service firm that has pioneered the internationalization of professional Chinese firms, ShineWing formed its own international network brand and has set up 108 offices in 23 countries and regions around the world; with a total staff of 11,986, including 650 partners, SW’s global revenue in 2024 was USD 736 million.

Core values

Earning Trust Integrity is the foundation of our firm. We always adhere to high standards of professional ethics and conduct in our practice and correctly handle the relationship between development and quality of practice. Pursuing Truth We insist on following the right path and the right way, constantly exploring the characteristics and inherent laws of healthy development, and establishing a scientific internal governance structure and management mechanism to ensure the sustainable and healthy development of the firm. Ensuring Fairness Independence, objectivity and impartiality are our code of practice, and neutrality and impartiality are the souls of our practice. We emphasize fairness, impartiality and openness and attach importance to operating according to the rules and acting following them. Seeking Harmony Externally, we are committed to harmonious co-existence and joint development with society and our customers. Internally, the core of our corporate culture is one heart, one mind and one team spirit.

Mission and Vision

Our Mission To assist clients and individuals grow and succeed by delivering the best quality and results. Through helping businesses mitigate risks and create opportunities, we bring positive, sustainable change to clients, individuals, and communities at large. We are committed to being the leading professional service provider for companies that consider Asia/ China as a key component in their endeavors. Our Vision To create opportunities to establish the brand in local markets and for the network to expand on an international level. Through leading by example and adopting an entrepreneurial mindset at all levels of the network, we are dedicated to taking the initiative to find and invest in niche untapped markets, and we are not afraid to take risks and go wherever growth is. Building on skills and learning about the latest possibilities, we strive to be a truly international professional service provider with unrivalled expertise in identifying and capturing opportunities for transnational growth, so as to stay at the forefront in our profession.

Our Brand DNA

Adventurous
Borderless
Dynamic
Insightful

Our Brand Values

Honest
Respectful
Innovative
Collaborative
Positive
Open

SW always aims at inspiring others to think differently and face challenges with an optimistic attitude. We are dedicated to achieving the best outcome for our clients, while underscore our core culture of working in unity and team spirit. We also advocate mutual support among our people in order to maintain a healthy, robust and harmonic working environment.

People

Management Team

Unity of purpose, mutual support in adversity, and highly synergistic collaboration form the core of ShineWing's partnership culture. Our partnership comprises esteemed professionals from diverse regions, including the Chinese Mainland, Hong Kong SAR, Macao SAR, and Taiwan, Province of China, as well as Singapore, Australia, Japan, South Korea, Pakistan, Egypt, Malaysia, the United Kingdom, Thailand, India, Indonesia, Germany, Türkiye, Chile, Spain, Saudi Arabia, the United Arab Emirates, Vietnam, the Democratic Republic of the Congo, and Guinea. Bound by mutual trust, we share aligned objectives, provide steadfast support to one another, and engage in close cooperation. This collective effort guides ShineWing forward with confidence and steady progress towards our established goals.

Corporate Social Responsibility

Being a social responsible organization to make proactive and positive contributions to the communities and society has been an integral part of our culture and development.

By collaborating with non-profit making and charitable organizations, supporting the underprivileged groups, promoting sustainable and green living and caring the physical and mental health of our people, we continue to create values for all our stakeholders and help build a better community in all our locations.

Our member firms actively engage in the following social responsibility areas:

Poverty and disaster relief
Community events
Environmental friendly schemes
Work-life balance initiatives

Catalyst for Change Campaign

Catalyst for Change Campaign is our global community engagement campaign that celebrates our commitment to collectively making philanthropic efforts in the communities where we live and work. Catalyst for Change Campaign brings together our leaders, people, clients and stakeholders within our network to take part in volunteering activities or charity opportunities whether it’s at local or global level, enabling us to connect for a good cause and share our values.

At SW, our purpose is to empower positive change to build a better future of success. The campaign is set to run concurrently across all SW member firms. Member firms can leverage their diverse strengths to support any community project that is aligned with the objectives and strategies of the campaign.

We hope that through the Campaign, our network will spread the word about the importance of philanthropy in the lives of people and communities, inspire more people to get involved, and contribute a positive impact on the world.

For the full report of the Global Community Engagement Campaign, please click here. 

Poverty and Disaster Relief

Community Events

Environmental Friendly Schemes

Social Caring Campaigns

Learning and Development

Diversity and Inclusion

The Forum of Firms

SW International is a member of the Forum of Firms.

The objective of the Forum of Firms is to promote consistent and high-quality standards of financial and auditing practices worldwide.

Members in the Forum have confirmed that they have policies and methodologies with respect to transnational audits that are based, to the extent practicable, on International Standards on Auditing and conform to the International Ethics Standards Board for Accountants’ Code of Ethics for Professional Accountants and national codes of ethics and that they maintain appropriate quality control standards in accordance with International Standards on Quality Control in addition to relevant national standards. Members have also confirmed that they conduct, to the extent not prohibited by national regulation, regular globally coordinated internal quality assurance reviews.

For additional details on the requirements for membership, please visit www.forumoffirms.org.